Proven Results: $372K in 90-Day Sales, 5-6% Conversion Rates, $240K Launch. Achieved via expert Shopify development, CRO, and persuasive copywriting.

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Trusted By Leading Brands

Technical Expertise & Business Impact

Full-Stack Shopify Development

Core Expertise:
Custom Liquid development, theme customization, app integration

Technical Stack:
• Liquid, JavaScript (React), HTML5, CSS3, Python
• Shopify CLI, Visual Studio, Git version control
• RESTful APIs, GraphQL, webhooks
• Responsive design & mobile optimization

Business Impact:
6+ years building high-converting DTC stores from concept to deployment

Conversion Rate Optimization (CRO)

Proven Results:
5-6% conversion rates through data-driven landing page optimization

Methodologies:
• UTM-based A/B testing & analytics implementation
• Customer journey mapping & funnel optimization
• Persuasive copywriting for product pages & advertorials

Measurable Outcomes:
$240K crowdfunding campaign in <24 hours | $372K in quarterly e-commerce sales

E-commerce Automation & Integration

Systems & Tools:
Klaviyo email automation, subscription platforms, payment gateways

Advanced Capabilities:
• n8n/Make workflow automation for inventory & CRM
• AI chatbot implementation for customer service
• Custom product configurators & booking systems
• Performance optimization (114ms load time achieved)

Client Success:
€12K MRR subscription models | International expansion strategies

Portfolio Highlights

Results-driven projects showcasing technical expertise, strategic thinking, and measurable business impact across international markets.

The MeatStick® MINI: Pre-Launch CRO Strategy

"Strategic UTM-based landing pages + email list building = Record-breaking crowdfunding success"

$240k

Raised in First 24 Hours

5-6%

Conversion Rate Achieved

Read the Case Study

Luis El Oráculo: Subscription Business Model

"Built complete monetization ecosystem: YouTube migration strategy + Shopify store + membership platform"

800+

Active Paying Subscribers

€12k

Monthly Recurring Revenue

Read the Case Study

José Galiano | Full-Stack E-commerce Developer

Why Companies Choose to Work With Me:

I bring 6 years of hands-on Shopify expertise combined with strategic business thinking and a passion for solving complex e-commerce challenges. My approach blends technical precision with customer psychology—I don't just build stores, I architect conversion-optimized experiences that drive revenue.

What Sets Me Apart:
✓ Full project lifecycle ownership: branding → development → deployment → optimization
✓ Multilingual capability: Fluent in English, Spanish, Portuguese, Mandarin Chinese
✓ International experience: Lived and worked across 4 countries (Spain, China, Hawaii, Portugal)
✓ Data-obsessed: Every decision backed by analytics, A/B testing, and performance metrics
✓ Fast execution under pressure: 30-day notice period, proven ability to deliver quality at speed

Currently seeking: Full-time in-house role where I can focus on one company's growth and bring strategic value beyond code.

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Let's Build Something Great Together

Looking for a dedicated Shopify expert who delivers measurable results? Let's discuss how I can contribute to your team's success.

Review my profile and CV
Explore portfolio below

Is this role a mutual fit?

I'll thrive in teams that:

  • Need a senior Shopify developer with full-stack capabilities
  • Value data-driven CRO and measurable business impact
  • Want someone who owns projects end-to-end with minimal supervision
  • Appreciate multilingual skills and international market experience

Probably not the right fit if you:

  • Only need basic theme customization or junior-level work
  • Require on-site presence 5 days/week (I excel in remote/hybrid)
  • Don't value strategic thinking beyond technical execution
  • Looking for someone who works in silos without cross-functional collaboration

My Development Process

1. Discovery & Analysis — Business objectives, target audience research, technical requirements, competitive analysis

2. Strategic Planning — Architecture design, user flow mapping, conversion funnel optimization, sprint planning

3. Development & Implementation — Custom Liquid coding, API integrations, performance optimization, QA testing

4. Launch & Optimization — A/B testing, analytics monitoring, iterative improvements, stakeholder reporting

Request CV & References

What recruiters want to know

What's your core technical expertise?

6 years of full-stack Shopify development with expertise in Liquid templating, JavaScript (including React), HTML5, CSS3, and Python. Proficient in Shopify CLI, Git version control, REST APIs, GraphQL, and webhook integrations. Strong focus on mobile-first responsive design and performance optimization (achieved 114ms load times). Additionally experienced in AI automation tools (n8n, Make), email marketing platforms (Klaviyo), and custom product configurators.

Can you prove your business impact?

Absolutely. Here are verified results:
• $240K raised in <24 hours for The MeatStick® crowdfunding campaign
• 5-6% conversion rate through UTM-based landing page optimization
• $372K in sales over 90 days
• €12K monthly recurring revenue for subscription-based creator business
• 114ms page load time through custom performance optimization
• 800+ active paying subscribers for digital membership platform

Live stores showcasing "Built by Maelify" in the footer.

What makes you different from other Shopify developers?

I bridge the gap between technical execution and business strategy. Most developers focus solely on code—I understand the full customer journey, conversion psychology, and revenue impact. My multilingual background (English, Spanish, Portuguese, Mandarin Chinese) and international experience (Spain, China, Hawaii, Portugal) give me unique perspective on global e-commerce. I've managed clients across extreme time zones (12-hour difference with Hawaii) and delivered consistently. Plus, I bring infectious enthusiasm and a collaborative mindset that strengthens any team.

Do you have experience with subscription models and recurring revenue?

Yes, extensive experience. I've built multiple subscription-based businesses from scratch, including membership platforms, digital product subscriptions, and recurring service models. For Luis El Oráculo, I designed and implemented a complete subscription ecosystem that generates €12K MRR with 800+ active subscribers. I understand the technical implementation (payment gateways, access control, automated renewal flows) and the business model optimization (churn reduction, upsell strategies, community engagement).

What's your availability and notice period?

30-day notice period. Currently managing 7 freelance clients but actively seeking a full-time, in-house role where I can dedicate my expertise to one company's growth. I'm looking for long-term commitment (3-5 years ideal) with a team that values strategic thinking, data-driven decision-making, and continuous innovation. Open to remote, hybrid, or relocation for the right opportunity.

What are your salary expectations?

$70,000–$100,000 USD annually (or equivalent in EUR), depending on role scope, benefits package, and growth opportunities. Open to discussing performance-based bonuses tied to measurable KPIs (conversion rate improvements, revenue targets, project delivery timelines). I value long-term stability and am interested in roles with clear career progression paths.

What type of company culture do you thrive in?

I excel in fast-paced, data-driven environments that value ownership, experimentation, and continuous improvement. I thrive when given autonomy to solve complex problems but also love collaborating cross-functionally with marketing, design, and product teams. I bring positive energy, take initiative, and genuinely care about the company's success—not just completing tickets. Ideal culture: transparent communication, results-oriented, embraces calculated risks, and celebrates wins as a team.

How can I verify your portfolio claims?

Full transparency: Every project I showcase includes verifiable links to live websites. Visit any of these stores and scroll to the footer—you'll see "Powered by Maelify" or "Built by Maelify.com" with direct attribution. You can also review the Kickstarter campaign data (public), check LinkedIn recommendations from clients, and request detailed case study presentations during interviews.